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NOT-FOR-PROFIT CAMPAIGN AD 
CONCEPT,DESIGN & COPYWRITING

"B Supportive" campaign

Challenge

This self-initiated brief was to create an ad to challenge negative attitudes towards, and promote the support of, breastfeeding in public, which can be a barrier to breastfeeding in general in the UK, which has a very low rate.

Solution

This ad campaign complements my previous BUBO app design, using the same brand colours. Here it is a series of illustrations that together tell a story that challenges expectations and models positive behaviour. However, it could be adapted into a short animation, or used as storyboards for a short live-action ad.

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The concept can be part of a series of other ads that show similar scenarios which turn expected outcomes on their heads: a connection to our human side and inspirational people supporting a breastfeeding mother who might otherwise be unsupported.

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