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Challenge
Professional project
Create the branding identity for a new bakery business, Buttercup by Jo, an independent artisan bakery which will specialise in cakes and pastries, baking on site and selling to the public store.
Solution
The logo is playful and bold, encapsulating the business owner's fun personality. It incorporates the type of product on offer, using colours that are vibrant, eye catching and complementary, a font that is very legible and will print well on packaging and signage.
Deliverables
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Logo & branding
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Packaging design concept
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Animated logo
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